A Brand Refresh Shaping Harmonious, Sustainable Hospitality

Somerset’s refreshed brand visual design represents a thoughtful evolution toward inclusivity, sustainability, and harmonious living. Rooted in a nature-inspired approach, the identity combines calming colours, sensory cues, and human-centred design to support the brand’s family-friendly hospitality ethos. At its core is a eucalyptus-green logo with rounded, contemporary forms and soft curves that feel warm and approachable. The circular composition symbolizes harmony—bringing people, nature, and place together—while the connected “r” and “s” highlight continuity and relationships.

The colour palette expands into layered greens with gentle pastel accents, evoking optimism, growth, and a carefree, multigenerational spirit. Typography plays a supporting role through Georgia, a serif font with rounded details and a storybook quality. Together, these elements form a cohesive brand system that balances modern clarity with emotional warmth, reflecting Somerset’s commitment to sustainable, inclusive living.